NCBA plans its largest trade show ever for Houston

From Staff Reports

The National Cattlemen’s Beef Association announced this week that the NCBA Trade Show, which will be held in Houston, Feb. 1-3, during the 2022 Cattle Industry Convention, will be the largest ever. It will feature nearly 10 acres of exhibitors, displays and educational experiences under one roof.

The trade show will offer attendees opportunities to network, learn, shop and dine. There will be more than 350 exhibitors that will showcase animal health products, equipment, irrigation technology, software, trailers and more.

“Whether you are interested in shopping, learning or networking, the NCBA Trade Show offers something for everyone,” Kristin Torres, NCBA executive director for meetings and events, said in a news release.

There also will be educational opportunities within the show. New this year is RanchHOW, a hands-on workshop that will offer a unique way to learn and network with attendees and exhibitors. Leaning Lounge sessions will offer valuable educational tips where busy attendees can enjoy informal face-to-face talks on the trade show floor.

The Stockmanship & Stewardship Demonstration Arena will return with stockmanship experts Dr. Ron Gill, Dean Fish and Curt Pate providing low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, industry updates and facility design sessions.

Also returning is the Chutes and Scales Showdown where producers can watch cattle run through chutes, side-by-side, then get hands-on experience with the equipment.

There will be daily receptions, such as a whiskey-tasting reception on Wednesday and Pups & Suds Yappy Hour on Thursday.

A variety of registration options are available including trade-show-only and single-day tickets, which include show access, lunch, receptions and educational activities. For more information and to register and reserve housing, visit

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