Photo courtesy of Envato Elements
From staff reports
Gene edited greens are soon being introduced to consumers. A company called, Conscious foods is using a system called a CRISPR to grow gene edited, nutritious fruits and vegetables. They showcased the new produce at the Future Food-Tech show recently. The first products will be leafy salad greens and they will be in grocery stores in 2023. Consumers can look for packaged salads with green and purple colors.
“When my co-founders and I started the company in 2017, we wanted to create a different kind of food+tech company, one that really focused on the end benefits of its products to consumers and customers,” said Haven Baker, Chief Business Officer at Pairwise, Conscious Foods’ parent company.
“Now, in 2022, we believe that the best way to realize this vision is by launching a purpose-driven consumer brand — Conscious Foods.”
Based in North Carolina and according to the company’s mission statement, they support access to healthy foods in the communities they serve. Besides the leafy greens, they are working to market seedless blackberries, raspberries and pitiless cherries. Conscious Foods has also created a Nutritionist Advisory Council to help the brand develop snacks and convenience items that feature fresh produce.