From staff reports
Fastline Marketing Group Tuesday announced the launch of Fastline Auctions, a service aimed at helping farmers and dealers list their agricultural equipment for auction on Fastline.com.
The first auction is scheduled to take place this fall.
With more than 1 million website visitors, 100,000 emails, and a social media following of more than 400,000, Buckner, Kentucky-based Fastline said in a news release that it believes it is “poised to become the preferred auction destination for buyers and sellers alike.”
The company said it will use “the latest and most reliable technology” to operate the auction site.
“Fastline has always been committed to helping farmers and dealers connect with one another,” Fastline Marketing Group President Dean Barke said in a news release. “Our new auction business will enable us to take that commitment to the next level, by providing an easy, convenient, and cost-effective way for buyers and sellers to connect and conduct business.”
The company said one of the unique aspects of Fastline Auctions will be its low commission rates, which will make it an attractive option for sellers looking to maximize their profits. The company did not provide additional details on the commission rates. It added that all equipment listed on Fastline Auctions will be lien-free.
Sellers will have the ability to set the starting auction bid, allowing them to maintain control over the pricing of their equipment.
“Our goal with Fastline Auctions is to provide farmers and dealers with a reliable, transparent, and efficient way to buy and sell agricultural equipment,” Barke said. “The most important thing for us is that we operate in integrity and honesty, as we have always done in our 45-year history of supporting the agricultural industry. We want our customers –farmers and dealers—to trust us and feel confident that they are getting a fair deal when they use Fastline Auctions.
To support the new venture, Fastline is hiring additional staff in the Southeast and Midwest. More information can be found on the Careers page at Fastline.com, or by emailing AuctionInfo@fastline.com.