BigIron Auctions to acquire Sullivan Auctioneers LLC

From staff reports

Online auction giant BigIron Auctions has agreed to purchase another of the nation’s largest real estate and farm machinery auctioneers in the country, Sullivan Auctioneers LLC.

Financial terms of the deal were not disclosed.

The combined company will have more than 300 employees across locations in Nebraska, Illinois, Indiana and Minnesota.

BigIron Auction has been in business for nearly 40 years and features weekly online auctions of used farm, construction and transportation equipment. Big Iron’s acquisition of Sullivan Auctioneers will grow the company into one of the largest unreserved online auction businesses serving rural America, featuring tens of thousands of items weekly to registered bidders representing a global marketplace.

“Our shared philosophies of transparency, Trust and hard work solidified our decision to combine organizations,” Mark Stock said in the release. “Together we are better.”

According to a news release announcing that purchase, BigIron co-founders Mark and Ron Stock will oversee BigIron’s locations in Omaha, Columbus and St. Edwards, Nebraska, while Dan, Joe, Matt, Luke and Michael Sullivan will oversee the former Sullivan locations in Hamilton, Illinois, Huntington, Indiana, and Bird Island, Minnesota.

“We’ve always had great respect for the Stock brother. They are visionaries and true leaders,” Dan Sullivan said in the release. “We believe the future of our companies will allow us to provide bidders, buyers and sellers the best possible auction experience, while securing top dollar for their land and equipment.”

The companies touted their attention to customer service and expressed a desire to maintain “the family owned feel and personal touch provided by both organizations to date.”

“As we move into the second half of 2022, we are now focused on discovering where our combined knowledge, tools and passion can be leveraged for a better customer experience,” Mark Stock added. “This marriage of organizations is another exciting chapter for all of us: one we couldn’t be happier to be a part of. Our strategy is to continue to deliver best-in-class auction experiences and create a one-stop auction marketplace for all.”

More about BigIron can be found at

Share on facebook
Share on twitter
Share on pinterest
Share on email